The Secret to Scroll-Stopping LinkedIn Videos (No, It’s Not “Just Press Record”)

You know how some gurus say, “just press record” when it comes to LinkedIn videos?

That’s terrible advice! The best short-form videos out there sound casual but are actually strategically scripted.

As a LinkedIn copywriter who helps entrepreneurs and founders grow their presence, I’ve found that the most successful LinkedIn videos share one common trait: they’re strategically scripted.

Why You Need to Script Your LinkedIn Videos

According to LinkedIn’s own data, videos get 5x more engagement than other content types. In my experience working with thought leaders, a well-written script helps you:

• Deliver your message clearly
• Keep viewers engaged
• Increase watch time
• Boost video engagement

Here’s how to do it!

1. Start With an Attention-Grabbing Hook

The first 3-5 seconds of your LinkedIn video are very important. Forget formal introductions; instead, use conversational hooks that make viewers stop scrolling.

Think about how you message a close friend on WhatsApp. You jump straight into the conversation, right?

That’s exactly how you should hook viewers into your LinkedIn videos: by making them feel like they’re already part of the conversation.

Try these proven hooks:

• “Listen, whoever said _______ was lying.”
• “You won’t believe what just happened…!”
• “You know what really gets me fired up…?”
• “I’m so excited because…!”
• “I just got off a call with…”

2. Front-Load Your Keywords in the First 3 Seconds

Your LinkedIn video opening should immediately tell viewers what value they’ll get.

❌ Avoid: “Hi everyone, I’m so-and-so and today I’m going to be talking about such-and-such.”
✅ Use instead: “Here’s why most LinkedIn video scripts fail…”

Notice the difference?

3. Keep Your LinkedIn Videos Under 60 Seconds

Short-form video performs best on LinkedIn. Here’s how to make every second count:

• Write a script or talking points
• Focus on 1 key message
• Include clear takeaways
• End with a call to action

Pro Tip: Use CapCut’s teleprompter feature to read your script while maintaining natural delivery and eye contact.

4. Technical Tips That Boost LinkedIn Video Performance

• Create an eye-catching video cover
• Add moving captions for accessibility
• Use natural lighting
• Edit out unnecessary pauses
• Write great video captions
• Include clear calls-to-action

Let’s Recap: Getting Started With LinkedIn Videos

1. Script first, record second
2. Focus on viewer value
3. Keep it short, use editing apps
4. Optimise for silent viewing

Remember, the algorithm loves content that keeps people watching. A well-scripted video is your foundation. Everything else (captions, lighting, editing) just makes it better.

Ready to Level Up Your LinkedIn Presence?

Join my free 6-day LinkedIn Crash Course to learn how to optimise your profile and build your brand on LinkedIn.

Need help creating consistent, engaging content? Check out my LinkedIn copywriting services to save time while growing your presence.