7 Places to Find LinkedIn Content Ideas (For When You’re Stuck!)

As a LinkedIn copywriter, writing content for my clients is easy peasy. I’m focused, I know what their audience needs to hear, and I can get right to it.

But when it’s time to write my own content, I go blank. Sound familiar?

It’s because, like you, I’m very close to my business. We’re emotionally invested, and it can be hard to step back and see things from the outside in the way our audience would. And I know you face this challenge, too. It’s completely normal!

But you don’t have to spend hours stuck in your head brainstorming ideas.

I’ve found some simple, practical places I go to for content inspiration when I need a fresh perspective.

Here Are 7 Places to Go for Content Inspiration:

1- FAQs from clients or prospects
If one person is asking you a question, chances are others in your audience are wondering the same thing. Take note of the common questions and pain points your clients or potential customers bring up, and use those as a starting point for your content. Simply answer their questions the way you would in a real conversation. This way, you’re addressing the needs and interests of the people you’re trying to reach.

2- Your competitors’ comments
Peek into the comments section on your competitors’ social media posts and blog articles. What are people asking or talking about? What topics are resonating with their audience? These are often great ideas to build on and put your own unique spin on.

3- Unfiltered conversations on Threads, Reddit, and Quora
These online forums provide an uncensored window into the minds of your target audience. People openly share their frustrations, questions, and opinions. Which gives you a direct line to the pain points and core issues they’re facing. Dive into these conversations to find content ideas that truly connect.

4- Your personal journey: Then vs. now
Take a step back and reflect on your own story. Where were you two or three years ago, before you had the knowledge and experience you do now? What challenges did you face, and how did you overcome them? Sharing your personal journey is incredibly powerful and inspiring for your audience. They’ll appreciate learning how you’ve evolved and the lessons you’ve learned along the way.

5- Google Search Console
If you have a website, check your Google Search Console to see what search terms are driving traffic to your site. These are the phrases and keywords your audience uses to find information. Which means they are perfect content topics to cover.

6- Recent client conversations
What do you find yourself repeatedly explaining or discussing with your clients? Use these talking points as a starter for new content. If it’s top-of-mind for your customers, it’s definitely worth covering and sharing more widely.

7- Client success stories
Highlighting your clients’ transformations and wins is great social proof. It helps others see the value you provide by showcasing the real-world impact of your work. Structure your posts to highlight the before, the transformation, and the after. This makes for an interesting narrative that drives conversion.

The beauty of these content sources is that they’re all grounded in your target audience’s real questions, challenges, and interests. You’re not guessing at what they want to learn about. You’re tapping directly into what’s already getting their attention.

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