How to Write Your First LinkedIn Post

The best way to write your first LinkedIn post is by introducing yourself. Break the ice by reminding your audience about who you help and how, and be sure to include some relatable personal details.

As a copywriter for LinkedIn, I like to remind my clients that there’s no need to overcomplicate things. The whole point of an introduction post is to start a conversation. And a fun way to do that is by sharing details about yourself that your online community doesn’t know about.

The point of sharing relatable details is to create an emotional connection so that your viewer feels they can relate to you on a human level.

And hey, if all this feels foreign to you, DM me on LinkedIn! I’m here to help.

Steal My Introduction Post Template

Here’s a LinkedIn introduction post you can tweak to fit your personality:

I feel it’s time for a reintroduction, so let’s jump right in. Hi, I’m [your name] – a former [previous career] turned [current career]!

I help [define your target audience] achieve [describe the results you help attain]. I do this with [name your process].

But how did I go from [past] to [now]?

Frankly, [explain what prompted you to start your business] And that’s why [give us some more detail].

Here’s what you’ll find on my feed:

1…
2…
3…

Hit my bell so you can follow along on my journey. And don’t forget to introduce yourself too! What are you up to these days? Let’s get to know each other in the comments 👇

What to Include in Your Your First LinkedIn Post

1- Your target audience: Notice how I called out my ideal clients and what I help them achieve.

2. An intriguing detail: I’ve intentionally added my backstory to create intrigue: I was a yoga teacher, and now I’m a copywriter. This fun fact gives my audience something to latch onto; if they’ve ever tried yoga, they can mention that in the comments.

3- The value you provide: I’ve also been specific about the content I share on my feed to give my target audience a reason to follow me.

4- A conversion call to action: Lastly, I made sure to tell them to hit my bell so they can follow along and never miss one of my posts.

5- An engagement call to action to keep the conversation going in the comments. When you share a bit about yourself, people want to share more about themselves, too. Be explicit about wanting the conversation to continue in the comments.

Don’t Just Post About Work; Include Some Relatable Human Qualities as Well.

If there’s one thing I want you to take from this article, it’s this: Even on LinkedIn, we’re here to connect.

As humans, we want to feel seen and connected with people on a human level.

So, give your audience some common ground to stand on so they feel you “get” them.

I’m excited about you starting your LinkedIn journey! I hope you give this template a go.

What Content to Post on LinkedIn

Now that you have written your first LinkedIn post, what should you post about next?

Check out my LinkedIn Strategy consultation if you want me to research and create a strategy for your brand.

And hey, if you prefer to DIY your content, that’s totally fine, too. Check out my post about how to write scroll-stopping hooks (with 10 done-for-you templates).

Too Busy to Write Your Own Content?

That’s what I’m here for! I support business owners with copywriting for LinkedIn. Don’t hesitate to email me at julia@socialsalesangel.co to book a free discovery call to discuss your LinkedIn copywriting needs.

Hi, I’m Julia, LinkedIn Copywriter