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Social Sales 

The Ultimate Guide on How to Ask for (and Write) a Great LinkedIn Recommendation

Did you know that 97% of consumers read reviews before purchasing? As consumers, we invest more confidently, knowing others have done it, too.

That’s why asking for (and receiving) outstanding LinkedIn recommendations elevates your LinkedIn profile, turning it into a magnet for potential new clients and collaborators.

LinkedIn recommendations offer insights into your professional abilities and character. And when appropriately curated, they accurately reflect your skillset, work ethic, and client approach.

But where do you start? And how can you get LinkedIn recommendations that reflect your brand narrative?

Identifying Who to Ask for Recommendations

Receiving great LinkedIn recommendations begins with knowing whom to ask. Identifying the people in your network who can vouch for your skills and contributions.

Consider reaching out to:

  • Clients
  • Coworkers
  • Collaborators
  • Employees
  • Mentors

These are the people who’ve experienced your professional prowess up close. Your clients, employees, and collaborators know what you’re capable of and what you have achieved. They can testify to your ability to overcome challenges, deliver results and evolve professionally.

Overall, the insights from your LinkedIn recommendations paint a picture of your professional persona, reassuring future clients that you are the bee’s knees. 

How to Ask for A Great LinkedIn Recommendation

Asking for a recommendation can feel like an imposition, but it’s all about the approach. In my experience, clients find it helpful when I give them an outline of what I’m looking for. 

Here’s how I ask for a LinkedIn recommendation:

  1. What challenges were you facing before working with me?
  2. How did you feel while we were working together?
  3. Since working with me, [fill in the blank].

Providing a template eases the task for my clients, saving them time. It also ensures I receive testimonials that accurately convey the value of working with me.

My questions create a journey highlighting the transformation I helped my client achieve. This way, when a fresh lead reads the testimonial, they visualise going from frustration to the desired outcome.

Writing an Outstanding LinkedIn Recommendation

Writing a recommendation for someone? Follow the same outline I shared above. 

Begin by describing the challenges you faced before working together and conclude by describing the outcomes of your collaboration. Are there any quantifiable results you could mention?

Add details highlighting the person’s character to give your recommendation a personal touch.

How to Download Recommendations from the LinkedIn App

Did you know you can download your LinkedIn recommendations right from the app? 

This feature is fantastic for keeping a record of your professional accolades and leveraging them in various formats. 

Best Practices for LinkedIn Recommendations

To wrap up, here are a few best practices:

  • Be specific in your requests and your writing. The more detailed a recommendation, the more impactful.
  • Regularly update your recommendations. LinkedIn recommendations are time-stamped, so you want to keep them fresh.
  • Spread the love! Offer recommendations within your network whenever you can. 

Let’s Recap

If you’re invested in growing your personal brand on LinkedIn, receiving recommendations is critical to build up social proof.

The more detailed the reviews you receive, the more context potential clients have about working with you.

Remember! LinkedIn reviews are time-stamped, so request recommendations on an ongoing basis. Finally, what goes around comes around, so leave great recommendations, too!

Let's connect!
Social Sales

I offer LinkedIn marketing strategy and content creation for busy business owners like you.

Based in Barcelona, Spain, and serving clients worldwide.

© Julia Zatta, 2024

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