What does a LinkedIn Copywriter do?

If you’ve ever tried to write several LinkedIn posts, newsletters or articles, you know how difficult it can be. You have to strategise, research, and put in the time. It’s all good if you’re a professional writer, but what about when you’re a business owner with lots on your plate?

This is where hiring me as your LinkedIn copywriter comes in handy. As an experienced content creator I can position your brand on LinkedIn and open the door for new business opportunities.

From posts to articles and even video scripts, a social media content writer specialising in LinkedIn can produce content optimised for the platform in a variety of formats.

The result? More profile visits, engagement, business opportunities, and new leads—all without any extra effort on your part!

Types of Services I Offer as a LinkedIn Copywriter

There are many benefits to working with a freelance LinkedIn copywriter. From articulating the value of your services to maintaining a consistent tone of voice to using a variety of content formats to help you reach new audiences.

Here are the types of LinkedIn content I can create for you:

LinkedIn posts that get you noticed

LinkedIn posts are the foundation of your LinkedIn presence. Most business owners don’t share content regularly. And many don’t have a content strategy designed to resonate with a particular audience. Posting differentiates you from 97% of LinkedIn users, and this visibility helps potential clients discover your business.

LinkedIn articles to build authority 

LinkedIn articles are great for diving into a topic your clients want to know more about. They are a great opportunity to showcase your thought leadership and flex your expertise. You can optimise your articles for SEO and add internal links to drive traffic to your website. Definitely an important part of your content strategy.

LinkedIn newsletters to nurture your audience

Regular updates keep your audience in the loop about your latest projects and are a great channel for promoting your products and services. Your LinkedIn newsletter subscribers receive a notification each time you post, so it’s a great way to stay top of mind. Another benefit of writing a LinkedIn newsletter is that your newsletter will be shown to people who don’t know you yet, broadening your organic reach.

Video scripts for LinkedIn’s video feed

With LinkedIn’s focus on video content, it’s time to post more videos. Well-written video scripts help increase viewer watch time and engagement. Scripts ensure your audience gets hooked into your content and watches all the way to the end. Don’t sleep on this new feed!

I Can Help You Generate New Leads through LinkedIn!

LinkedIn is an invaluable asset whether you are a business owner or consultant seeking to enhance your personal brand. It has less spam and more professional interactions, which gives you a better return on investment for your time spent there.  

LinkedIn also has advanced search functions that help people who are looking for your services find you. By using targeted keywords and writing content that is geared towards a specific audience, I can help you stand out in searches.

Remember, a strong online presence complements offline word-of-mouth and makes your business more convincing and credible.

Are You Looking for a Freelance Content Writer to Support Your Business?

Hi, I’m Julia. I’m a freelance copywriter specialising in LinkedIn. I help consultants, company leaders, and global brands boost their LinkedIn visibility.

If you’d like to learn more about how I can support you and your business, please book a discovery call and let’s chat.

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I offer LinkedIn marketing strategy and content creation for busy business owners like you.

Based in Barcelona, Spain, and serving clients worldwide.

© Julia Zatta, 2024

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