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You finally pressed post, and… CRICKETS. It’s frustrating when your LinkedIn posts fizzle without any comments or likes. It’s even worse knowing a few small tweaks could have made that post into a hit. As a LinkedIn copywriter, I help business owners create engaging content that resonates with their target audience. Here are 5 things […]
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As a business owner, you know that showing up on LinkedIn isn’t just a nice-to-have but a must-have. Having a personal brand helps you stand out in a crowded market. It builds credibility and trust and creates connections that lead to new work opportunities. But where do you find the time to think about new […]
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It’s a common misconception that all social media copywriters do is throw together a few captions, post photos, and scroll through our feeds all day. But as a copywriter specialising in LinkedIn, I can tell you there’s a lot more to it than that. Let’s review some of the tasks I perform weekly for my […]
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If you’re new to LinkedIn, you may have seen people, myself included, say things like, “Ring my bell to receive my notifications,” but you may not know what that means. I’ve had a few people ask me, “What does ring the bell mean?” or “How do I activate the bell option on my LinkedIn profile?” […]
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Budget is often a concern for business owners looking to hire a freelance social media copywriter. But when you’re only focusing on the bottom line, it’s easy to overlook red flags that can become problematic later on. Don’t worry—I’m here to help you with that. As a social media copywriter specialising in LinkedIn, I’ve put together […]
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I’ve been doing LinkedIn ghostwriting for a while now, and I often get asked the same questions: So here I am, answering them all! Let’s start from the beginning. What is LinkedIn Ghostwriting? As a LinkedIn copywriter, I also ghostwrite or “impersonate” my clients by writing content on their behalf. Essentially, I adopt their voice […]
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If you’re looking to take time off this summer without ghosting your LinkedIn network, here’s what you can do: Repurpose your content. Take it from a LinkedIn copywriter: you don’t actually have to reinvent the wheel constantly. You can lean on the content you already have to maintain an engaged social media presence. Why You […]
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It’s a common misconception that LinkedIn is a simple platform anyone can learn. Many business owners still don’t realise that social media platforms today are intricate ecosystems that are constantly changing. And while anyone can learn this stuff, most business owners don’t have the time for it. If you want to create a successful LinkedIn […]
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Have you heard the news? Companies are now leveraging personal brands on LinkedIn to reach new audiences. And LinkedIn is supporting this move with a new feature: Thought Leadership Ads. This means companies can pay to boost employee and influencer posts. Let’s face it, LinkedIn company pages are known for their low organic reach. So, […]
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LinkedIn is changing, so if you’re using the platform to reach new customers, listen up! I’m going to tell you what my clients are investing in right now and what this means for you as a business owner. As a social media copywriter specialising in LinkedIn, I’ve seen firsthand how B2B clients are testing some […]
