How to Get Started on LinkedIn as a Business Owner

When I first started on LinkedIn, I felt completely lost and overwhelmed. Coming from Instagram, the platform had too many settings I didn’t know how to navigate.

So, if you want to get started on LinkedIn but don’t know how, you’re in the right place! I’m here with a quick and easy guide to help you start your LinkedIn journey without wasting hours faffing about.

Why LinkedIn Is Essential for Business Owners

With over 1 billion users, LinkedIn is a powerful tool to connect with other business owners and generate quality leads for your business.

LinkedIn has many cool features to help you identify and connect with the right people for your business. The platform also helps you to be discovered by businesses looking for the services you provide.

How to Get Started on LinkedIn

Building your presence on LinkedIn starts with your personal profile. Your personal profile is like a landing page that allows people to find you. Your profile is the first thing you should set up when you get started using LinkedIn for your business.

First steps to optimising your LinkedIn profile:

1. Your Photo – Cropped to show your head and shoulders looking straight at the camera.
2. Your Headline – Describe concisely who you help and what you help them accomplish.
3. Your About Section – Detail the results you help clients achieve and how to contact you.

What You Should Be Posting on LinkedIn as a Business Owner

Next, you want to start sharing engaging LinkedIn content to attract new followers and engage your existing audience. Start with writing your first LinkedIn post.

Then, keep the momentum going and set yourself up for success by posting consistently on your personal and company profiles.

To begin planning and organising your LinkedIn posts, divide your content topics into 3 main “content buckets”.

1. Content about your brand – Content about you as a person and business owner. Talk about who you help and what you stand for.
2. Content that offers value – Share content that is valuable to your audience, maybe because it helps them overcome a specific challenge or simply because they feel seen and heard.
3. Promotional content – Tell your audience about a specific offer and how they can work with you.

How to Engage with Your LinkedIn Network

They say content is king, but engagement is queen. Engagement is LinkedIn’s currency. It’s how business owners support one another in gaining more visibility on the platform.

It’s like meeting new people at a party. What would you say to keep the conversation going? Be generous in leaving thoughtful comments on the posts of your ideal clients and competitors.

Let’s Recap ⤵️

Start by optimising your profile, then post valuable content and engage with your network. I hope this article has helped you see that getting started on LinkedIn is less daunting than you think.

Need Help Getting Started on LinkedIn?

Consider booking a LinkedIn strategy session to get personalised content ideas and an editorial calendar for your LinkedIn personal profile and company page.

Feel free to reach out to me on LinkedIn if you have any questions!