LinkedIn Ghostwriting, What is It?

I’ve been doing LinkedIn ghostwriting for a while now, and I often get asked the same questions:

• What is ghostwriting?
• Why would someone hire a ghostwriter?
• What are the benefits of ghostwriting?

So here I am, answering them all! Let’s start from the beginning.

What is LinkedIn Ghostwriting?

As a LinkedIn copywriter, I also ghostwrite or “impersonate” my clients by writing content on their behalf. Essentially, I adopt their voice and create posts that reflect their thoughts, expertise, and personality. 

Once a month, I interview my clients and use the material from our conversation to create three posts per week. After my clients approve my posts, I schedule them for posting on their personal and company pages. 

Why Would You Hire a Ghostwriter?

My clients are BUSY company owners who often run multiple enterprises. They don’t have the time to write their own LinkedIn posts, and that’s where I come in.

Here’s why hiring a ghostwriter makes sense:

• It saves you time: Let’s be honest; writing LinkedIn posts is just another task you don’t have time for. But with me in your corner you get to cultivate your online presence without having to write every word.
• You show up as a thought leader: I’m great at replicating your tone of voice, showcasing your expertise, and highlighting your company’s unique value proposition so that you can stand out as a thought leader in your industry.
• Keeping a consistent presence: The most valuable part of hiring a ghostwriter is consistently showing up on LinkedIn. Your continued presence, combined with content that resonates with your target audience, will earn you credibility and trust and generate new inbound inquiries.

What are the Benefits of Ghostwriting?

There are many reasons why business owners hire a copywriter to write their LinkedIn content. Here are the top 3:

1. Brand awareness: LinkedIn is the perfect platform to be visible on if you are a leader. Your high-quality posts increase your visibility and notoriety within your industry.
2. Connect with influential people: By using LinkedIn to showcase what you do and how you help clients, you will attract the attention of other industry leaders who are looking for the services you offer.
3. Generate more leads for their business: My clients have not only generated new leads for their business but established new and profitable relationships with other business leaders.

How Does LinkedIn Ghostwriting Work?

Here’s a breakdown of my process for collaborating with clients:

1. Strategy setup: I’ll have you fill out a questionnaire to understand your social media goals, your target audience and your unique value proposition. This helps me develop a content strategy tailored to your needs.
2. Monthly interviews: Every month, we will jump on a call to generate ideas for upcoming posts. I will ask you questions to get the conversation going and use the material from our call to create your authentic and engaging LinkedIn posts.
3. Content creation and approval: I use Google Sheets to share the content I write with my clients. This allows you to review and approve each post before it goes live.
4. Scheduling: Once the content is approved, I schedule it for posting. This way, your LinkedIn feed is always topped up with content and all you have to do is engage with your audience.
5. Rinse and repeat: We repeat this process each month.

Have you ever heard of LinkedIn ghostwriting? If not, I hope this gives you a clearer picture of what it means and how it may benefit you.

Ready to Work with a LinkedIn Ghostwriter? Let’s Chat!

Whether you’re too busy to take care of your LinkedIn presence or just want to make sure your content is hitting the mark, working with a ghostwriter is always a good idea.

So, if you’re ready to build visibility, connect with influential people, and generate more leads for your business, why not giving LinkedIn ghostwriting a try?

Email me at julia@socialsalesangel.co or book a discovery call to discuss how I may support you and your business on LinkedIn.

Hi, I’m Julia! LinkedIn Copywriter