Is it time to hire a LinkedIn copywriter for your business? 

Visibility, enhanced brand reputation, and getting more inbound leads are some of the benefits for working with a LinkedIn copywriter. 

If you’re not an experienced content creator, don’t have a copywriter on your team or don’t have the time to work on your writing skills, you should consider outsourcing to a professional.

From writing posts to articles and video-scripts a professional writer can produce bespoke content in a variety of formats to ensure your online efforts help you achieve your business goals.

When to Consider Outsourcing Your Content Writing

If your business is thriving without a strong social media presence, you’re probably relying heavily on word of mouth. Which is great, but if you start building your LinkedIn presence when your business is already doing well, it can further boost your brand. 

Ideally, you want to start building a consistent online presence before you find yourself needing to make sales.

That way, you can start building brand awareness and visibility before you try to convert your audience. And if LinkedIn content creation isn’t your thing, consider working with a freelance copywriter.

There are many reasons to outsource your content writing. Here are the top reasons business owners hire me to write their LinkedIn content.

1- Inconsistent posting

If your LinkedIn efforts are inconsistent, ask yourself: “What’s getting in my way”? It could be that you’re unclear on what to say or are time-poor and other things take precedence over content creation. Either way, if you’re not able to stick to a consistent posting schedule you may need some external help.

2- Not seeing results

If you are posting regularly but aren’t achieving your goals, it might be time for a fresh perspective. A content creator and strategist can help you identify the problem and course-correct.

3- Social media isn’t your thing

Maybe writing isn’t your cup of tea. Here’s where a copywriter can be an invaluable asset. They can articulate your ideas and turn them into inspiring words that drive action.

4- You need more time 

Hiring a freelance writer can be your best way forward if you’re time poor. A professional copywriter can help you elevate your brand with engaging content without you having to pen every word.

Benefits of Outsourcing Your LinkedIn Content Writing to a Professional Writer

A LinkedIn copywriter’s job is to transform your expertise into engaging posts and articles. All without diverting your focus from other critical business activities.

Copywriters are great at brainstorming ideas to keep your message relevant and engaging. They also keep up with trends to produce fresh content that aligns with today’s events.

Maintaining a consistent online presence is the most underrated benefit of working with a content creator.

Frequent posting, ideally 3 times weekly, keeps you connected to your audience. Your posts nourish their relationship with you and increase trust in your brand.

Over time, the visibility boosts your influence and results in more inbound business.

Choosing the Right Copywriter for Your Business

When looking for copywriting for LinkedIn, consider whether your copywriter specialises in your industry or the platform you’re targeting. Review their previous work to ensure it aligns with what you’re looking for. 

It’s also important to choose someone you feel good about on a personal level, as this will likely be a long-term partnership. Effective communication and a good rapport are essential for a successful collaboration.

Want to find out if we’d be a good fit? Book a free discovery call and let’s find out!