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Budget is often a concern for business owners looking to hire a freelance social media copywriter. But when you’re only focusing on the bottom line, it’s easy to overlook red flags that can become problematic later on. Don’t worry—I’m here to help you with that. As a social media copywriter specialising in LinkedIn, I’ve put together […]
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If you’re looking to take time off this summer without ghosting your LinkedIn network, here’s what you can do: Repurpose your content. Take it from a LinkedIn copywriter: you don’t actually have to reinvent the wheel constantly. You can lean on the content you already have to maintain an engaged social media presence. Why You […]
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LinkedIn is changing, so if you’re using the platform to reach new customers, listen up! I’m going to tell you what my clients are investing in right now and what this means for you as a business owner. As a social media copywriter specialising in LinkedIn, I’ve seen firsthand how B2B clients are testing some […]
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As a LinkedIn copywriter for business leaders, one of the first thing I encourage my clients to do is ask and give recommendations. Why? Because as consumers, we invest more confidently, knowing others have done it, too. That’s why knowing how to ask for (and give) outstanding LinkedIn recommendations is a best practice for building […]
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As a LinkedIn copywriter, I’ve spoken to clients who feel confused about what content to post on the platform. Business owners often feel aren’t witty or clever enough in their posts. First of all you don’t need to be clever or witty on LinkedIn, you just need to be you.
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The best way to write your first LinkedIn post is by introducing yourself. Break the ice by reminding your audience about who you help and how, and be sure to include some relatable personal details. As a copywriter for LinkedIn, I like to remind my clients that there’s no need to overcomplicate things. The whole […]
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In 2024, having a website is just not enough. You have to show up on social media, too. If you’re a B2B service provider, you should post consistently on LinkedIn. It’s the best platform to promote your business. Gone are the days of using LinkedIn to store your CV. With over a billion users, LinkedIn […]
