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I’ve been doing LinkedIn ghostwriting for a while now, and I often get asked the same questions: So here I am, answering them all! Let’s start from the beginning. What is LinkedIn Ghostwriting? As a LinkedIn copywriter, I also ghostwrite or “impersonate” my clients by writing content on their behalf. Essentially, I adopt their voice […]
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If you’re looking to take time off this summer without ghosting your LinkedIn network, here’s what you can do: Repurpose your content. Take it from a LinkedIn copywriter: you don’t actually have to reinvent the wheel constantly. You can lean on the content you already have to maintain an engaged social media presence. Why You […]
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It’s a common misconception that LinkedIn is a simple platform anyone can learn. Many business owners still don’t realise that social media platforms today are intricate ecosystems that are constantly changing. And while anyone can learn this stuff, most business owners don’t have the time for it. If you want to create a successful LinkedIn […]
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Have you heard the news? Companies are now leveraging personal brands on LinkedIn to reach new audiences. And LinkedIn is supporting this move with a new feature: Thought Leadership Ads. This means companies can pay to boost employee and influencer posts. Let’s face it, LinkedIn company pages are known for their low organic reach. So, […]
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LinkedIn is changing, so if you’re using the platform to reach new customers, listen up! I’m going to tell you what my clients are investing in right now and what this means for you as a business owner. As a social media copywriter specialising in LinkedIn, I’ve seen firsthand how B2B clients are testing some […]
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Visibility, enhanced brand reputation, and getting more inbound leads are some of the benefits for working with a LinkedIn copywriter. If you’re not an experienced content creator, don’t have a copywriter on your team or don’t have the time to work on your writing skills, you should consider outsourcing to a professional. From writing posts […]
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If you’ve ever tried to write several LinkedIn posts, newsletters or articles, you know how difficult it can be. You have to strategise, research, and put in the time. It’s all good if you’re a professional writer, but what about when you’re a business owner with lots on your plate? This is where hiring me […]
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As a LinkedIn copywriter for business leaders, one of the first thing I encourage my clients to do is ask and give recommendations. Why? Because as consumers, we invest more confidently, knowing others have done it, too. That’s why knowing how to ask for (and give) outstanding LinkedIn recommendations is a best practice for building […]
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As a LinkedIn copywriter, I’ve spoken to clients who feel confused about what content to post on the platform. Business owners often feel aren’t witty or clever enough in their posts. First of all you don’t need to be clever or witty on LinkedIn, you just need to be you.
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The best way to write your first LinkedIn post is by introducing yourself. Break the ice by reminding your audience about who you help and how, and be sure to include some relatable personal details. As a copywriter for LinkedIn, I like to remind my clients that there’s no need to overcomplicate things. The whole […]
